Resume

About Me

Hello, my name is Aneel Badyal. I’m a digital marketing professional based in Canada with a passion for performance-driven growth.
I focus on creating meaningful impact through data, strategy, execution, and emerging AI-driven innovation.

Who I Am

A digital marketing specialist with a Bachelor of Commerce, specializing in performance marketing and growth strategy.

My Mission

To help businesses adapt to the evolving marketing landscape by prioritizing scalable, measurable, and technology-enabled digital initiatives.

What I Do

I provide consulting, auditing, research, and strategic recommendations to help businesses grow efficiently across paid, organic, and AI-enhanced channels.

Professional Experience

Performance Marketing Director

GALE (December 2021 – Present)

  • Lead cross-channel performance strategy across paid search, paid social, and programmatic media.
  • Manage and mentor cross-functional teams of 20+ across AMER, EMEA, and APAC regions.
  • Drive data-informed growth strategies leveraging automation, AI-assisted optimization, and advanced attribution.
  • Generate multi-million-dollar revenue for the agency from global B2B and B2C clients.
  • Help create and develop AI-generated strategies to automate and improve media productivity.

Associate Search Director

GALE (December 2021 – August 2023)

  • Search lead for a leading U.S. online education institution, the agency’s largest account.
  • Provided mentorship and development support for search managers and analysts.

Senior Search Manager

Critical Mass (April 2021 – December 2021)

  • Search lead for a luxury automotive brand and a major U.S. health insurance provider.
  • Collaborated with development, UX, and content teams to deploy search recommendations.

Associate SEO Director

Saatchi & Saatchi (January 2019 – April 2021)

  • SEO lead for one of Canada’s five largest financial institutions.
  • Planned and executed enterprise-level organic search programs.
  • Trained and mentored junior SEO team members.

SEO Analyst

AutoTrader (May 2016 – December 2018)

  • Team lead for SEO strategy and execution for VIP clients.
  • Directed content strategy and performance analysis.
  • Delivered insights and reporting to internal stakeholders.

SEO Analyst

Skyview Suites (September 2015 – April 2016)

  • Conducted site audits, keyword research, and competitive analysis.
  • Optimized on-site content and technical SEO performance.
  • Reported campaign performance to senior leadership.

Education

Bachelor of Business Administration, Marketing

Ryerson University (2012 – 2015)

Toronto, Ontario