Hello, My name is Aneel Badyal. I’m a digital marketing professional from Canada who loves everything about the world of digital marketing. I’m passionate about making a difference in the digital world and here you can learn a little bit more about me.
Who I Am
A digital marketing specialist with a BCOMM, who now specializes in digital marketing.
My Mission
To help businesses adapt to changing landscape of marketing to focus more on digital initiatives.
What I Do
I provide consulting, auditing, research, strategy recommendations to the business I work with.
My Resume
Here you will find my full history include my background when it comes to my education, work history, and any projects that I worked on during my professional tenure as a digital marketing professional.
Performance Marketing Director
GALE ( December 2021 – August 2023)
- Develop and implement strategies across all media channels, leading cross-functional teams of over 20.
- As the digital lead for global tech and B2B clients, generated over multiple millions in agency revenue.
- Consistently exceeded performance KPIs, driving year-over-year growth in key metrics such as ROAS and leads.
Associate Search Director
GALE ( December 2021 – August 2023)
- Search lead for leading US online education institution, largest account within the agency. Support a team of managers on the account.
- Provide mentorship and personal development training to team members.
Senior Search Manager
Critical Mass (April 2021 – December 2021)
- Search lead for a luxury automotive brand and a leading health insurance provider in the US.
- Work with various teams (development, UX, content) for the deployment of search recommendations.
Associate SEO Director
Saatchi & Saatchi (January 2019 -April 2021)
- SEO lead for a key financial institution client, one of the five largest banks in Canada.
- Create, execute and manage organic search campaigns for one of the largest financial institutions in Canada.
- Educate and provide training to junior members of the internal team.
SEO Analyst
Autotrader(May 2016-December 2018)
- Team lead responsible for the development and implementation of SEO activities for VIP clients.
- Lead content writers on an SEO strategy for clients.
- Team analytical lead on providing key insights on performance to team members.
SEO Analyst
Skyview Suites(September 2015- April 2016)
- Conduct site analysis, keyword research, competitor analysis, assessed link campaigns, and wrote original content to improve organic presence.
- Optimize site based on results of feedback and site analysis.
- Reported to the director on digital marketing programs.
Bachelor’s Degree, Business Marketing
Ryerson University (2012-2015)
Graduated from Ryerson University from Toronto, Ontario with a Bachelor’s in Business Administration with a focus on Marketing.
